| Qualification | Bachelor Degree |
| Level | 7 |
| Duration | 36 Months |
| Credits | 360 |
| Study area | Business |
| English level requirement | IELTS 6.0 |
| Country | New Zealand |
| City | Auckland |
| Price international |
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Gain valuable skills and insight into contemporary marketing practice with a digital marketing focus. Practice and refine what you've learnt in the classroom and through a work experience internship.
The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics. This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work.
