Ara Institute of Canterbury/Te Pukenga

Bachelor of Applied Management - Marketing and Sales

Qualification Education systems in some countries might use a level system divided into 10 levels. High levels imply more complex learning. Learn more	Bachelor Degree
Level Most education systems cover a wide range of qualifications from certificates to PhD. Learn more	7
Duration	36 Months
Credits	360
Study area	Business
English level requirement	IELTS 6.0
Country	New Zealand
City	Christchurch
Price international Please note: amounts shown are indicative and estimates only.	44,692
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Programme overview

This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.

In your first year of study, you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Courses of study include Consumer Behaviour, Market Development and Sales and Marketing Planning and Control.

Course Content

COMPULSORY COURSES:
Business Environments
Business Functions
Commercial Law
Economics
Introduction to Accounting and Taxation
Introduction to Marketing and Sales
Organisations in a New Zealand Context
Understanding Change
Business-to-Business Sales and Marketing
Global Challenges; Sustainable Futures
Marketing Planning and Control
Research Methodology
Co-Operative Education Project
Contemporary Issues in Marketing Practice
Critical Reflection on Work
International Marketing

ELECTIVE COURSES:
Analysis of Financial Information
Applied Accounting
Budgets for Planning and Control
Introduction to Human Resources
Applied Computing
Auditing and Assurance
Catering Event Management
Data Analytics
E-Business
Entrepreneurship
Event Logistics
Event Planning and Management
Facilities Management
Food and Beverage Operations Management
Front Office Operations Management
Health and Safety Leadership
Innovation in Business
Integrated Marketing Communications
Intermediate Financial Accounting
Intermediate Management Accounting
Introduction to Business Analysis
Introduction to Finance
Operations Management
Organisational Behaviour
Personal Financial Planning
Principles of Leadership
Sport Facility Management
Strategic Planning for Small Business
Taxation in New Zealand
The Law of Business Entities
Tourism Principles and Transport
Accommodation Facilities Management
Advanced Personal Financial Planning
Business Analysis
Business Transformation and Change
Business and Society
Contemporary Issues in Supply Chain and Logistics Management
Contemporary Issues in the Food and Beverage Industry
Contemporary Issues in the Hotel Industry
Contemporary Issues in the Tourism Industry
Financial Risk Management and Insurance
Food and Beverage Management
Information and Policy in Sport Management
Innovation Quest
Management of Information and Communication Technologies
Multidisciplinary Problem-Based Learning
Product Development
Retail Marketing
Retailing Enterprise and Management
Strategic Human Resource Value
Strategic Management
Tourism Policy and Planning

Entry requirements

Bachelor of Applied Management - Marketing and Sales

Programme overview

Career opportunities